In future, Ströer will be marketing sporttotal.tv on regional and local levels
sporttotal.tv will also be featured on coverage champion t-online.de
More than 4,000 games aired live in the 2018/2019 season
CN: Ströer and SPORTTOTAL announce partnership
Cologne, 8 October 2018. SE & Co. KGaA, a leading digital multi-channel media player and SPORTTOTAL AG have forged an extensive partnership. In an initial step Ströer will be marketing the diverse advertising platforms featured on sporttotal.tv, Germany’s largest amateur sports streaming platform, to local and regional companies. At the same time, in future, the sporttotal.tv contents will be available for viewing on t-online.de, Germany’s news webportal achieving the most extensive coverage nation-wide. Reporting 26,7 million unique users in August 2018 alone, t-online ranks as the undisputed market leader.
Ströer to be marketing with pinpoint precision while leveraging t-online’s area-wide coverage
As Ströer’s CEO Christian Schmalzl comments: “sporttotal.tv has clearly demonstrated the potential inherent to amateur football and amateur sport in general, not only with streams and highlight shows, but also with live streams, video on demand, and clips shared by users. These contents are highly attractive for very many regional and local advertising customers. Here, we can market high quality coverage in connection with pinpoint precision.”
SPORTTOTAL CEO Peter Lauterbach went on to add: “We are proud to have a genuine marketing champion on our team with Ströer. In connection with Germany’s top coverage news website, Stroer commands a huge coverage leverage. This partnership will be a tremendous boost for sporttotal.tv.“
Amateur football, national League volleyball, as well as pilot hockey and ice hockey offerings
In the 2018/2019 season, Sporttotal.tv is set to be airing around 4,000 matches from three of the five football regional leauges, 14 upper leagues, 16 club leagues, 26 national leagues, as well as 23 district leagues and 7 national classes. To ensure this coverage, sporttotal.tv has equipped 300 amateur football clubs in the German amateur leagues with a special camera technology enabling the fully automatic, high quality live broadcasting of football matches. In addition, sporttotal.tv will be hosting the women’s and men’s volleyball national league. At present, the venues of all 24 national league clubs are being equipped with the fully automated sporttotal.tv camera technology. Matches will also be streamed of the women’s and men’s second division league. Pilot projects involving additional sports types such as hockey and ice hockey, as well as events in the sports city Dusseldorf are currently underway.