SPORTTOTAL expands to France
- Partnership with French football federation LGEF
- sporttotal.tv to broadcast games from three regional divisions, each with 14 clubs
- SPORTTOTAL International SA and LGEF agree a contract term of 8 years
Cologne/Luxembourg, 24 June 2019. SPORTTOTAL AG is expanding to France: With its Luxembourg-based subsidiary SPORTTOTAL International SA, the company is rapidly expediting its internationalisation. Back on 17 June SPORTTOTAL International released the information that sporttotal.tv was to equip the third Belgian division with special video technology which enables sports events to be transmitted live in a high quality and fully automatically on sporttotal.tv. The company’s first partner in France will be the “Ligue Grand Est de Football” (LGEF), situated in the east of France with three regional football divisions (“Regional 1”, 6th division), each of which with 14 clubs participating. In the future, the games of the 42 amateur clubs can be viewed live on “sporttotal.tv” and are also available as videos on demand on the sporttotal.tv platform. The partnership with LGEF which is part of the Fédération Française de Football (FFF) will initially run for a term of eight years. The LGEF has 210,000 members in total organised into 1,720 clubs which play 70,000 matches in the 5th to 8th divisions a year. The Region Grand Est has 5.5 million inhabitants. sporttotal.tv has been in the process of gathering positive experience in a pilot project with the LGEF in the 5th division (National 3) in Mulhouse, Troyes, Amnéville since April 2019. “We are delighted that, together with LGEF, we can make a start in the first region in France. I am convinced that we will continue to write a success story with sporttotal.tv in France as well,” notes Jean Fuchs, Chairman of SPORTTOTAL International SA. “We took the conscious decision to initially select one region and fully equip one division level so as to develop a convincing showcase,” says Jean Charles Courouve who is working together with José Bray to develop business in France for SPORTTOTAL International SA. “Ultimately, we are optimistic based on the results of the tests and the interest of potential sponsors,” José Bray emphasises.
Already the second contract with a football federation outside Germany
“This kind of very attractive medialisation opens a completely fresh chapter for amateur football. We are delighted that we will be the first region in France to introduce sporttotal.tv,” says LGEF’s president Albert Gemmrich. “Having agreed our expansion into two European countries within the space of a week, we are confident of achieving our goal of setting up operations in a total of three countries outside Germany within the next 12 months. Our expansion is gaining momentum,” notes Gerrit Heidemann who is responsible for sporttotal.tv’s international expansion.
About SPORTTOTAL AG:
SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips amateur football clubs with special video technology which enables sports events to be transmitted live in a high quality and fully automatically using the new “sporttotal.tv” platform. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organises high-calibre live events such as the Porsche Experience.
For more information: www.sporttotal.com
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