Your sports events live and on-demand

more than just a service provider – we act as YOUR partner!

SPORTTOTAL LIVE GmbH concentrates on live communication as an experience factor in the branded content environment. This includes in particular the marketing and medialization of large sporting events as well as the conception and implementation of corporate events. Our customers have been relying on our expertise and personal commitment for years.

Marketing and medialization

Since 1999, SPORTTOTAL has owned the moving image and advertising marketing rights for the ADAC TOTAL 24h race at the Nürburgring and has at the same time been commissioned with TV production and TV distribution. We advise and support the partners and sponsors of the race and ensure that their commitment becomes a resounding success. In addition to the pure visibility at the race track, we also make customer-specific and exclusive hospitalities possible and ensure that the event is integrated into the global media coverage of the race with a broad reach.

Corporate Events

At the same time, as a classic event agency, we implement corporate events of all sizes for our clients. Our highly motivated team delivers the complete package – you receive the conception and implementation from a single source. In order to stage your brand, your products and your company in a targeted manner, we work together with a tried and tested network of specialists and help you achieve your corporate goals.

In both business areas our motto is: WE MAKE IT POSSIBLE!

ADAC TOTAL 24H-Race

Since 1999, we have owned the moving image and advertising marketing rights for the 24-hour race at the Nürburgring and at the same time have been entrusted with TV production and TV distribution.

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VLN

We are a competent partner of VLN, the largest mass sports series in the world.

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HYUNDAI CUP

We are the lead agency for our partner Hyundai and are responsible for the conception, planning, organisation and implementation of a Germany-wide small field tournament series in football.

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BALL OF SPORTS

On behalf of the Stiftung Deutsche Sporthilfe, we have been responsible for the implementation of the World of Experience over the past few years and are involved in Europe's largest fundraising event for sports.

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PORSCHE PRODUCT TRAINING

In 2017, we organized the product training of the new Cayenne for the employees of the Porsche Centers from DACH and Eastern Europe in Marbella as lead agency for Porsche Germany.

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TOYOTA MEDIA LOUNGE

For our partner Toyota Germany we take over the planning and implementation of the annually recurring Toyota Media Lounge in Cologne.

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Matthias Wurm

management

  • Managing Director
  • For over 20 years in various functions in the company.
  • Expert for the marketing of major sporting events such as FIS Snowboard World Championships, FIS Nordic World Cups and touring car races such as the 24h Nürburgring.
  • Comprehensive expertise in all disciplines of live communication.

Wencke Engels

project management motorsports 

  • Junior Project Manager
  • Several years of experience in logistics management and working experience in other European countries
  • Extensive expertise in logistics, organisation and project management
  • Project team 24H-Race and Nürburgring Long Distance Series (VLN)

Christian Knieps

project management motorsports 

  • Junior Project Manager
  • Several years of experience in the organisation and implementation of sporting events
  • Extensive expertise in sports, organisation and project management
  • Project team 24H-Race and Nürburgring Long Distance Series (VLN)

Uwe Müller

marketing 

  • Head of Sponsoring & Partner Relations
  • Many years of experience in marketing, sales and business development
  • Extensive expertise in communication, sponsoring consulting and strategy development
  • Team and project management Key Account Management

Annika Regneri

marketing 

  • Junior Partner Relations Manager
  • Many years of experience in football at amateur and performance level
  • Extensive expertise in the field of sports, organisation and marketing

Stefan Maurer

marketing 

  • Partner Relations Manager
  • Several years of experience out of different areas of sporttotal.tv gmbh
  • Extensive expertise in project management, marketing and the development of reporting structures

Ansgar Pfeifenbring

corporate events

  • Senior Project Manager
  • long-term experience in agency business
  • Comprehensive expertise in the field of employee training, branded environments and trade marketing expert
  • Project Management Hyundai Amateur Cup

Joshua Bender

corporate events

  • Project Manager
  • long-term experience in agency business
  • Comprehensive expertise in the field of automotive, incentives, large sporting events
  • Project Manager Ball des Sports & Porsche Product Training

We offer:

  • Marketing expertise for events, sponsoring, sports streaming, online and TV advertising
  • Full service for partner & sponsorship packages tailored to individual customer requirements: from creation, support and implementation to media analysis, documentation and follow-up
  • Complete medialisation of your event (linear to OTT)
  • At all levels: international, national, regional or even local
  • Acquisition of sponsors & partners
  • Development of strategic concepts including all instruments of live communication
  • Key Account Management

Contact

Matthias Wurm // Managing Director

+49 221 788 77 0