Your sports events live and on-demand

more than just a service provider – we act as YOUR partner!

SPORTTOTAL LIVE GmbH concentrates on live communication as an experience factor in the branded content environment. This includes in particular the marketing and medialization of large sporting events as well as the conception and implementation of corporate events. Our customers have been relying on our expertise and personal commitment for years.

Marketing and medialization

Since 1999, SPORTTOTAL has owned the moving image and advertising marketing rights for the ADAC TOTAL 24h race at the Nürburgring and has at the same time been commissioned with TV production and TV distribution. We advise and support the partners and sponsors of the race and ensure that their commitment becomes a resounding success. In addition to the pure visibility at the race track, we also make customer-specific and exclusive hospitalities possible and ensure that the event is integrated into the global media coverage of the race with a broad reach.

Corporate Events

At the same time, as a classic event agency, we implement corporate events of all sizes for our clients. Our highly motivated team delivers the complete package – you receive the conception and implementation from a single source. In order to stage your brand, your products and your company in a targeted manner, we work together with a tried and tested network of specialists and help you achieve your corporate goals.

In both business areas our motto is: WE MAKE IT POSSIBLE!


Since 1999, we have owned the moving image and advertising marketing rights for the 24-hour race at the Nürburgring and at the same time have been entrusted with TV production and TV distribution.

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We are a competent partner of VLN, the largest mass sports series in the world.

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We are the lead agency for our partner Hyundai and are responsible for the conception, planning, organisation and implementation of a Germany-wide small field tournament series in football.

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On behalf of the Stiftung Deutsche Sporthilfe, we have been responsible for the implementation of the World of Experience over the past few years and are involved in Europe's largest fundraising event for sports.

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In 2017, we organized the product training of the new Cayenne for the employees of the Porsche Centers from DACH and Eastern Europe in Marbella as lead agency for Porsche Germany.

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For our partner Toyota Germany we take over the planning and implementation of the annually recurring Toyota Media Lounge in Cologne.

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Matthias Wurm


  • Managing Director
  • For over 20 years in various functions in the company.
  • Expert for the marketing of major sporting events such as FIS Snowboard World Championships, FIS Nordic World Cups and touring car races such as the 24h Nürburgring.
  • Comprehensive expertise in all disciplines of live communication.

Jan Kirschtowski


  • Project Manager
  • long-standing experience in the automotive sector on agency and company side
  • Comprehensive expertise in the marketing and medialization of sports events and racing series

Anne Gebauer


  • Project Manager
  • long-term experience in agency business
  • Comprehensive expertise in the field of marketing and organization in the automotive sector

Ansgar Pfeifenbring

corporate events

  • Senior Project Manager
  • long-term experience in agency business
  • Comprehensive expertise in the field of employee training, branded environments and trade marketing expert
  • Project Management Hyundai Amateur Cup

Joshua Bender

corporate events

  • Project Manager
  • long-term experience in agency business
  • Comprehensive expertise in the field of automotive, incentives, large sporting events
  • Project Manager Ball des Sports & Porsche Product Training

We offer

  • Marketing of your event
    • Acquisition of sponsors & partners
    • Complete package from the creation of individual sponsoring packages via support, implementation and media evaluation
    • Full-scale medialization (linear like OTT)
  • Sponsoringsupport
    • We help companies to invest their sponsoring budget profitably and jointly develop a target-oriented strategy
    • Thanks to our large network, we can arrange media cooperations that contribute to the achievement of defined strategic goals
  • Organisation and implementation
    • Corporate events such as roadshows, product trainings or vehicle presentations
    • Hospitalities in the context of large sporting events such as the ADAC TOTAL 24h-Race


Matthias Wurm // Managing Director

+49 221 788 77 0